I found this article really interesting and thought I’d see if you agreed. Please comment, I’d love to hear your thoughts!
A majority of people would prefer to ditch their morning latte and muffin in favour of an old-fashioned cuppa in a tea room, according to a survey conducted by Country Living magazine.
“Though American-style coffee shops, such as Starbucks, have survived the recession well, 79 per cent of adults questioned said they would prefer tea and cake in a tea room to coffee and a muffin in a coffee house.
Though people in the survey said they would like to spend more time in a tea room, trading figures from Starbucks, Costa and other outlets suggest that a frothy coffee on the go continues to be the drink of choice for millions in Britain. At its latest quarterly results, Starbucks indicated that sales in Britain had increased by 5 per cent on an annual basis in Britain.
An overwhelming 96 per cent of consumers surveyed by the magazine Country Living lamented the loss of a proper British teatime, saying that they felt the tradition has fallen by the wayside because of busy lives.
Susy Smith, the editor of Country Living, said: “We’re asking people to think a little harder where they spend their money. Teatime is such a hugely British tradition. And one of the easiest ways to support the rural economy is going to have a cup of tea with friends in a tea room.
“We’ve developed a real café culture in the last decade or so, but it would be a shame if we stopped sitting down to chat to our friends over a cup of tea.”
According to the survey, tea drinkers consume on average 3.45 cups of tea a day, but only four in ten people stop and take a break while doing so – the rest are grabbed while on the move or at their desk.”